This Privacy Policy describes how your personal information is collected, used, and disclosed when you visit or make a purchase from this website, and explains your privacy rights under applicable United States federal and state laws.

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By accessing or using our website and services, you agree to the collection and use of your information in accordance with this policy.

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1. Information We Collect

We collect information that identifies, relates to, describes, or can be reasonably associated with you ("Personal Information").

A. Information You Provide Directly to Us

• Contact Information: Full name, email address, mailing/shipping address, and phone number.

• Account Information: Username, password, and personal preferences saved to your account profile.

• Payment & Billing Information: Billing address and payment details. (Note: Payments are processed securely via encrypted third-party payment gateways like Shopify Payments, Stripe, or PayPal. Full credit card numbers are never stored directly on our servers).

• Communication Data: Details you provide when contacting customer support, submitting reviews, completing surveys, or subscribing to newsletters.

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B. Information Collected Automatically

When you navigate the website, we automatically collect certain technical and browsing data using cookies, pixels, and web beacons:

• Device & Usage Data: IP address, browser type, operating system, referring website URLs, pages viewed, time spent on pages, and click behavior.

• Shopping Cart Data: Items added to your cart or saved to a wishlist.

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2. How We Use Your Information

We use the personal information collected for legitimate business purposes, including:

• Fulfilling Orders: Processing transactions, shipping purchases, providing order status updates, and handling returns or exchanges.

• Customer Support: Responding to inquiries, resolving issues, and delivering account support.

• Marketing & Communications: Sending promotional materials, special offers, and store announcements (you can opt out at any time).

• Improving Store Experience: Analyzing traffic patterns and site interactions to optimize layout, product offerings, and user experience.

• Fraud Prevention & Compliance: Monitoring transactions to detect and prevent fraudulent activities, complying with legal obligations, and enforcing site terms.

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3. How We Share Your Information

We do not sell your personal information for monetary payment. We share your data only with trusted third parties necessary to operate our business and fulfill your requests:

• Service Providers: Third-party partners who provide critical operational services, such as payment processing, order fulfillment, shipping carriers, email delivery systems, and website analytics.

• Legal Compliance: When required by law, subpoena, search warrant, or court order, or to protect rights, safety, and property.

• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of the business by another company.

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4. Cookies and Tracking Technologies

We use cookies and similar tracking tools to recognize your browser, save cart contents, remember your preferences, and understand site usage.

You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. However, disabling cookies may prevent certain features of our online store—such as cart retention and account logins—from functioning properly.

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5. Your State Privacy Rights (US Residents)

Depending on the US state in which you reside (e.g., California CCPA/CPRA, Virginia VCDPA, Colorado, Connecticut, Utah), you may have specific rights regarding your Personal Information:

• Right to Know / Access: Request details regarding the categories and specific pieces of personal information collected about you.

• Right to Delete: Request the deletion of personal information collected, subject to legal and transactional exceptions (such as tax compliance or order history records).

• Right to Correct: Request updates or corrections to inaccurate personal data.

• Right to Opt-Out: Request to opt out of the processing or sharing of your personal information for targeted advertising or cross-context behavioral advertising.

To exercise any of these rights, please contact us using the communication methods provided on our website. We will verify your identity before fulfilling state-specific privacy requests.

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6. Email and SMS Marketing Choices

You can stop receiving marketing communications at any time:

• Email: Click the "Unsubscribe" link located at the bottom of any promotional email.

• SMS: Reply "STOP" to any automated text message.

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7. Data Security and Retention

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, or misuse. However, no internet transmission or electronic storage method can be guaranteed 100% secure.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by legal, tax, and accounting standards.

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8. Children’s Privacy

Our website is intended for a general audience and is not directed at children under the age of 13 (or 16 in certain state jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can promptly remove the data.